why wy?

Lying in bed listening to the rain...
finding a carpark right outside the shop you're going to...
Finding the perfect gift for someone who has everything...
flowers for no reason...
walking barefoot on the beach... perfect!

That actually sounds pretty good... but all those warm fuzzy feelings are being used to sell cereal. This follows:

The ideal balance of goodness and taste, light n tasty is all you need to create your own perfect moment.

Using sex/health/wellbeing to sell commodities is not new, but I feel ripped off after reading the back of the box. (Yes, I am cursed with the urge to read labels, no matter how banal.)

These were my feelings damnit, things that I liked, now suddenly they are co-opted to be a part of someone's advertising strategy. It's also targeted at women, come on, which man wants flowers? I want my cereal to say - cheap, and we taste better than the other ones. Contains real food, not processed crap! Save the pop philosophy for morning talk shows and top 40 hits.

Now, ironically, I would be adverse to buying a box of light n tasty, and also because it comes with apricots and I hate chewy things in my cereal.

And because this is too good to let up, this nugget comes from Lingam, self-styled iconoclastic lifestyle manager:
You know how Gandhi used to test his willpower by sleeping with virgin girls? Well, I'm doing the same, going shopping but not buying anything.